The Instagram Lab:
How to grow your account from zero to 100,000 followers and turn it into a real business through 10 proven monetization pathways.
You're not bad at Instagram. You're just missing a system!
Be honest now.
You’ve tried following all the trends.
You’ve changed your profile photo 47 times.
And spent hours “perfecting” one reel, but it still feels overwhelming.
You think things like…
✦ “If I could just go viral once, I know I’d grow!”
✦ “How is everyone else getting brand deals while I’m over here Googling ‘best time to post’?”
✦ “I’m posting so much then why isn’t it showing up in the results?”
We totally feel your frustration!
Hey, we’re Prachi & Harsh and in January of 2021, we decided to start an Instagram account together.
We were seeing all these “bloggers” in the west getting paid to take photos and we thought, why not give it a try ourselves!
We started a fresh Instagram account and within 90 days hit 100,000 followers.
And over the last few years, we turned Instagram from a “lets-see-what-happens” to a real digital business and a community of 700,000 and counting.
Now this account gives us:
✅ The ability to make money online.
✅ The power to be our own boss.
✅ The privilege to chase our dream.
And we want to help you do the same!
Introducing The Instagram Lab
Take a walk-through inside the course modules :
Module 1 - Welcome / Intro
Lessons:
1. Introducing The Instagram Lab
2. Getting to Know You
3. Access Bonus Material
Module 2 - Changing Your Mindset
Lessons:
1. Developing a Growth Mindset
2. Build Confidence on Camera and Beyond
3. Embrace Your Uniqueness
4. Consistency Over Perfection
Included Bonuses:
✔️ Book Recommendations for Creatives
✔️ Resource List: Tools to Build Confidence
✔️ Workbook: Overcome Limiting Beliefs
✔️ Workbook: Discover Your Authentic Self
Module 3 - Finding Your Focus
Lessons:
1. Discover Your Why
2. How to Find Your Unique Niche
3. Define Your Target Audience
4. Addressing Niche Anxiety
Included Bonuses:
✔️ Workbook: Discover Your Why
✔️ Workbook: Discover Your Unique Niche
✔️ Workbook: Define Your Ideal Audience
Module 4 - Using the Right Tools
Lessons:
1. Equipment 101
2. All About Lighting
3. Apps We Use
4. Brainstorming for Content Ideas
5. Beginner Mistakes to Avoid
6. Using AI in Content Creation
Included Bonuses:
100 Ready-to-Use Content Ideas List of Resources: AI Tools for Content Creation Checklist of Mistakes to Avoid List of Resources: Apps for Content Creators Workbook: How to Find Inspiration Workbook: Understanding Lighting Free Resources for Creators List of Equipment Recommendations
Module 5 - Creating Content
Lessons:
1. Instagram for Beginners
2. Optimize Your Profile
3. IG Algorithm Explained
4. Master the Art of Storytelling
5. Reels 101: What to post & How to go Viral
6. Reasons Your Reels Aren’t Getting Enough Views
7. How to Stay Consistent
8. Most Common Content Creation Questions Answered
Included Bonuses:
✔️ 80 Reel Ideas
✔️ Checklist for a Good Reel
✔️ Content Batching Framework
✔️ Guidebook: Optimising Your Profile
✔️ Guidebook: Instagram Hacks you Didn’t Know
✔️ Workbook: Setting Up Your Instagram Account
✔️ Storytelling Framework Examples
✔️ List of Tools for link in Bio
✔️ Guidebook: Instagram Reels
✔️ Guidebook: Understanding the IG Algorithm
✔️ List of Ideas: What to post on stories
Module 6 - Growing Your Influence
Lessons:
1. You Need a Content Strategy
2. Define Your Content Pillars
3. Post with Purpose
4. Determine Posting Frequency
5. Learn from Insights
6. The Importance of Community Building
Included Bonus:
✔️ Checklist for Engagement
✔️ Community Building Ideas
✔️ Workbook: Define Your Content Pillars
✔️ Workbook: Posting Frequency Explained
✔️ Guidebook: Instagram Insights Explained with Examples
✔️Guidebook: 6 Different Types of Content & How to Use Them
✔️ Guidebook: Reasons Behind Slow Growth & How to Fix It
✔️ Guidebook: What to Write in Captions
Module 7 - Monetizing on Instagram
Lessons:
1. 10 Different Ways to Monetize on Instagram
2. Brand Collaborations 101
3. How to Pitch Yourself
4. How to Set Your Rates (Our Formula)
5. How to Work with Hotels, Airlines, and Get Sponsored Vacations
6. All Your Monetization Questions Answered
7. Avoiding Burnout
8. How to Make This a Sustainable Career
Included Bonus:
✔️ Brand Outreach Templates
✔️ 15+ email / DM scripts
✔️ Guidebook: A-Z Brand Collabs
✔️ Complete Guide to Monetization on Instagram
✔️ Freelance Portfolio Editable Templates
✔️ Guide on How to Calculate Your Rates
✔️ Media Kit Editable Templates
✔️ Popular Influencer Marketing Platforms
✔️ Rate Sheet Templates
✔️ Tips for a Sustainable Creator Career
✔️ Tips to Avoid Burnout
✔️ Understanding Hotel & Travel Collabs + Templates for pitching
Module 8 - Past Mentorship Replays
Lessons:
1. 5 Steps to Grow Your Instagram and Make Money
2. Founder’s Call + Student Account Audits
3. Personal Branding 101
This course is for you if ...
- You want to become a content creator / influencer but don't know where to start
- You want a clear, step-by-step content strategy to follow instead of random tips
- You’re willing to learn, test, and show up consistently
- You're a beginner with less than 10,000 followers and are willing to put in the work
This course is not for you if ...
- You’re looking for instant growth or overnight virality
- You’re already an advanced creator with systems fully dialled in
- You don’t want to create content or put in the work
- You give up easily and think like a victim
In addition to the course, you also unlock access to the following trainings:
5 Steps To Grow Your Instagram & Make Money in 2026
₹3,999
FREE*
The Creator Identity Shift: Become a Successful Creator by Embodying Their Identity
₹3,999
FREE*
How to Build a Killer Personal Brand in 4 Easy Steps
₹3,999
FREE*
7 Energies of a Magnetic Feed and How To Attract Your Dream Followers to Your Content
₹3,999
FREE*
"But how do I know if this course will work for me?"
That’s a great question. If you’re anything like our current students then you’re not lazy, unmotivated, or lacking ambition.
You just don’t know what to focus on and that’s exactly why…
We don’t just give you random tips or viral hacks, we give you a clear, proven Instagram growth and monetisation system you can adapt to your niche and goals
We give you our frameworks, systems, and step-by-step roadmaps for content, growth, and getting paid, built from 5+ years of doing this ourselves
We also break down real creator strategies, examples, and monetisation paths, so you’re not guessing what works or copying what doesn’t
Our promise is simple:
we’ll give you EVERYTHING you need to grow on Instagram with clarity and turn it into income.
What we can’t do is take action for you.
If you’re willing to apply what you learn and show up consistently for your future self then this course will work for you.
In fact we believe in the value of our course so much, we’re willing to give you a …
100% Money Back Guarantee*
*If you complete The Instagram Lab, take action on the lessons and apply what’s taught and still don’t see results then you’re eligible for a full refund (within 30 days from date of purchase)
Just email our team at community@prachandharsh.com with proof of completion and implementation of the program.
We ask for proof because transformation requires effort.
Watching content without applying it won’t lead to results and refunding unused programs doesn’t help anyone.
If you’re willing to show up, take responsibility, and put the teachings into practice, this guarantee is here to support you.
Let’s recap what you’re getting when you join:
8 step-by-step modules
50+ pre-recorded video lessons
Worksheets to apply every lesson
Media kit & portfolio templates
DM scripts that actually get replies
100 ready-to-use content ideas
Our personal gear & tool recommendations
80 high-converting reel ideas
Story posting framework
Bio & content optimization guides
Caption writing and batching system
Reels strategy blueprint
Rate calculator to stop guessing your worth
Database of influencer platforms
Guide to landing free travel collabs
Lifetime access
4 additional BONUS trainings for FREE